Fortunately, this is not true. Data processing Whatsapp Mobile Number List will be organized differently. Several options are currently being worked on. One of those options is server-side tagging , which we'll explore further below. This just might Whatsapp Mobile Number List become the new standard. 3. The Importance of Server Side Tagging The need for more privacy protections in digital marketing ensures that the market is in flux. More and more brands are choosing to keep data in-house, so that the consequences of the loss of tracking and targeting Whatsapp Mobile Number List capabilities can be negated. This with a view to the future, because it is expected that in a while the traditional browser tags will be a thing of the past. Now I hear you thinking, what exactly is Whatsapp Mobile Number List server-side tagging ? Instead of a piece of code being loaded in the browser (which is often no longer possible and therefore no longer in Google Chrome by the end of 2023), this is done Whatsapp Mobile Number List on a separate server that then forwards it to a third party such as Google. analytics. Meta (the Facebook family) already took a step last year with the introduction of the so-called Conversion API, which somewhat 'forces' brands to enable server-side tagging. Don't you? No problem. Advertising will still be possible, but your conversion campaigns will perform less well and your Whatsapp Mobile Number List CPM will fly up! And if Meta takes the first step, the rest will follow. Google knows how to respond well to Whatsapp Mobile Number List server-side tagging, by touting their Google Cloud Platform as the solution. For a few tens a month you rent a server where you can manage your own tags. It will be a challenge for brands to set up this new tagging infrastructure. For many SME webshops, a free plug-in is often Whatsapp Mobile Number List sufficient, such as PixelYourSite. But for the large corporates, the challenge is greater and having their own server under management will become a serious Whatsapp Mobile Number List consideration. Is your brand ready yet?