The process of designing, creating, and deploying custom software applications for specific users is known as custom web application development. Many schools, healthcare providers, and businesses, for example, create their own custom portals for students, patients, and employees to use for a variety of purposes.

Many businesses lack the time and expertise to handle social media marketing on their own. They recognize the value and importance of social media marketing, but their employees are all preoccupied with other tasks that are more closely related to the firm's area of expertise. In that case, a company could hire a specialized social media agency. These agencies frequently manage their clients' social media accounts as well as set up and manage their clients' social media advertising campaigns.