On Thursday morning, compare the stats from both attempts to see which day performed better with your audience. You could also test out times in a similar manner. If you know your emails perform better on Tuesdays, test whether they crush it early in the morning or later in the evening. It’s important that you only change one variable at a time (such as the day or time, but not both) so you can draw objective conclusions as to why one email performed better. After A/B testing their send times alone, MailChimp COMMENTS Picture showing dairy products and olive oil In a “What you need for a day hike” article: Picture showing some products laid down on the floor In their articles with customer stories: Picture promoting a portable stove PRODUCT Telemarketing list PHOTOGRAPHY IDEAS FOR SOCIAL MEDIA Social media is a needy beast. out new content. The solution? Take a ton of pictures ahead of time, so you have plenty of photos to share with different angles and takes on your products. When a fast food restaurant offers you an upgrade to a larger soda, that’s an upsell. Cross-selling involves selling different, but often related, products alongside what the customer is already buying. When that same restaurant offers to add fries to your order, that’s a cross-sell. Both methods help to achieve the same result — help the customer get more value out of their purchase, and help your business make more revenue from the sale. Effective upselling helps your customers get the right products that best meet their needs and makes sure they have everything they need to use the product they're purchasing.